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MKT 571 Week 4 Quiz

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MKT 571 Week 4 Quiz -


Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

  • Strategic marketing system
  • Vertical marketing system
  • Horizontal marketing system
  • Conventional marketing system



What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? 

  • Market-penetration pricing
  • Sensitive pricing
  • Target pricing
  • Market skimming



Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

  • Side pull strategy
  • Push strategy
  • Pull strategy
  • Downward strategy



What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

  • Barter
  • Offset
  • Free trade
  • Compensation deal



What takes place when dealers purchase some or all of a product line?

  • Part-line forcing
  • Half-line forcing
  • Forcing by brand
  • Full-line forcing



Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

  • Pull strategy
  • Downward strategy
  • Upward strategy
  • Push strategy



What type of distribution places the goods or services in as many outlets as possible?

  • Selective distribution
  • Exclusive distribution
  • Marketing distribution
  • Intensive distribution



When the number of intermediaries are severely limited, this means an

  • strategic distribution
  • marketing distribution
  • inclusive distribution
  • exclusive distribution



When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

  • break-even current profit
  • negative current profit
  • maximum current profit
  • lowest current profit



What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

  • Rectangular marketing system
  • Conventional marketing system
  • Horizontal marketing system
  • Vertical marketing system



What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

  • Sale
  • Offset
  • Auction
  • Barter



What mode of entry is it when local and foreign investors share ownership and control?

  • Direct investment
  • Sole proprietor
  • Foreign investment
  • Joint venture



When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

  • buyback arrangement
  • free trade agreements
  • price adaptation
  • trade agreements



What is a simple way to engage in international marketing?

  • Cultural attainment
  • Licensing
  • Travel abroad
  • Communications



What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

  • Triangular marketing system
  • Horizontal marketing system
  • Rectangular marketing system
  • Vertical marketing system



Which companies have launched a website without any previous existence as a firm?

  • Brick-and-click
  • Employee-centered companies
  • Customer-centered companies
  • Pure-click companies



Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

  • Tying agreements
  • Marketing agreements
  • Promising agreements
  • Loosening agreements



Companies are pursuing which objective when they start with prices high and slowly drop them over time?

  • Market tactics
  • Market pricing
  • Focusing on market share
  • Market skimming



Which type of distribution relies on some intermediaries willing to carry a particular product?

  • Planned distribution
  • Marketing distribution
  • Strategic distribution
  • Selective distribution



What type of system does a firm employ to decide about the most critical decisions management faces?

  • Pulling system
  • Marketing channel system
  • Pushing system
  • Advertising strategic system



What is an ultimate form of foreign involvement?

  • Direct ownership
  • Direct investment
  • Foreign trade
  • Foreign investment

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