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MKT 421 Week 5 Marketing Plan Final Paper

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MKT 421 Week 5 Marketing Plan Final Paper -

Learning Team Assignment Marketing Plan Final Paper

Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper

Use the Marketing Plan Outline listed on the student website as a guide.

Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:

·         Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.

·         Develop an initial sales promotion schedule.

·         Create an advertising plan.

·         Identify public relations opportunities for the product or service.

·         Analyze the effect of channel management decisions on the marketing of your selected product or service.

·         Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

·         Develop a budget for your plan.

·         Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper.

Format your paper and presentation consistent with APA guidelines.

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