MKT 421 Week 5 Environmental Factors Paper Coca Cola -
Individual Assignment Environmental Factors Paper Coca Cola
Select an organization with which you are familiar that conducts both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:
- Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
- Examine the importance of demographics and physical infrastructure.
- Analyze the influence of cultural differences.
- Examine the importance of social responsibility and ethics versus legal obligations.
- Analyze the effect of political systems and the influence of international relations.
- Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.
- Explain the effect of technology.
Format your paper consistent with APA guidelines.