Individual Assignment Integrated Diffusion Paper

Resources: In the Action Plan section at the end of Chapter one in the

Integrated Business Communication text, there is a discussion that revolves around the significance of innovation versus ideas from an article by Michael Schrage titled "Innovation Diffusion". The article can be found at the website below.

http://www.technologyreview.com/energy/13987/

Review the article.

Write a paper of no more than 700 words that discusses the difference between ideas and innovation and specifically answers the question;

Is the "diffusion of innovation" or the "spread of ideas" the dynamic driving today's world?

Defend your answer.

Provide examples and cite at least one reference that supports your answer.

Format your paper according to APA guidelines.

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