DQ 1. Define business ethics. How does an organization communicate its ethical standards? What might an organization do to enforce its ethical standards?
DQ 2. Find a company online and review its ethical conduct policy. What type of statement does the organization use, such as values, beliefs ,or corporate codes? Why would a company choose one statement over another? Why is the ethical statement important to communications?
DQ 3. What steps does a company need to take to achieve successful strategic communication? How are these steps incorporated into a communications plan?
Individual Assignment - Internet Strategist Paper
Assume you are an Internet strategist for the company you selected in Week One. Evaluate the company’s current use of the Internet and other technologies in communication. You must also make suggestions on the use of new technologies.
Resource: Company Communication Vehicle selected in Week One
Write a 1,050- to 1,400-word paper in which you address the following:
Compare the uses of the different technologies available for the company in communication. What are the benefits associated with each techonology? What are the drawbacks? Does the company use the technologies effectively in communications? What new trends in technology and communication might this company employ? What communication strategy might you recommend to get their audience more involved or committed to their product?
Learning Team Assignment - Strategic Communications Plan
Consider the merger you used for your previous Learning Team Assignments. Review the external communication strategy and internal communication strategy your team developed.
Create a strategic communications plan to help the merging companies get through the first year of the merger. Include the following in your strategic communications plan:
Ethical implications: Define the ethical framework for your plan. Discuss possible ethical implications and how to handle those implications.