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MKT 571 Week 2 Quiz UOP HomeWork Help

MKT 571 Week 2 Quiz UOP HomeWork Help

MKT 571 Week 2 Quiz


 

 

1. Which of the following would consumers associate closely with a brand?

  • Brand attitudes
  • Points-of-difference
  • Customer focuses
  • Points of reference

 

2. What is the second stage of the consumer buying process?

  • Information search
  • Buyer satisfaction
  • Purchase decision
  • Evaluation of alternatives

 

Find the quiz answers here MKT 571 Week 2 Quiz

 

3. Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?

  • Segment attractiveness
  • Segment acid test
  • Needs-based segmentation
  • Marketing-mix strategy

 

4. Which other dimension is the VALS classification system based on besides consumer motivation?

  • Consumer retention
  • Consumer resources
  • Consumer support
  • Consumer beliefs

 

To download the complete answer check MKT 571 Week 1 Quiz

 

5. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?

  • Market membership
  • Industry membership
  • Category membership
  • Product membership

 

6. When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?

  • Standard & Poor’s
  • Trade directories
  • Internet
  • Business associates

 

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7. Which of the following do brand mantras attempt to define?

  • Brand identity
  • Points of difference to other brands
  • Similarity to other brands
  • Brand equity

 

8. Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?

  • Brand perceptual analysis
  • Brand positioning bull’s eye
  • Competitive analysis
  • Industry analysis

 

Complete Answers here MKT 571 Week 2 Quiz

 

9. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?

  • Dimension to
  • Relationship to
  • Response to
  • Value to

 

10. Which market is known as the invisible market segment?

  • Asian American
  • Hispanic American
  • African American
  • Caucasian American

 

Find the final exam answers here MKT 571 Week 6 Final Exam

 

11. What other dimension helps market segments be measurable, substantial, accessible, and differentiable?

  • Actionable
  • Reasonable
  • Obtainable
  • Functional

 

12. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?

  • Seven
  • Nine
  • Eight
  • Two

 

Want help? Click to download MKT 571 Week 4 Quiz

 

13. Which term describes the diverse needs of many ethnic market segments?

  • Multidiversity marketing
  • Multifaceted marketing
  • Mass marketing
  • Multicultural marketing

 

14. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?

  • Elimination-by-aspects heuristic
  • Conjunctive heuristic
  • Lexicographic heuristic
  • Indirect heuristic

 

Click here to download Complete Answers of MKT 571

 

15. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?

  • Brand cannibalizations
  • Brand extensions
  • Perceptual mapping
  • Point-of-difference

 

16. Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and

  • positioning
  • perceptual mapping
  • positive marketing
  • possession

 

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17. Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?

  • Brand reference
  • Points-of-difference
  • Points-of-parity
  • Points-of-reference

 

18. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and

  • inflate
  • communicate
  • infuse
  • create

 

19. Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization?

  • Direct
  • Undifferentiated
  • Niche
  • Concentrated

 

Click here and download MKT 571 Week 6 Quiz

 

20. Which group is experiencing the fastest population growth today?

  • African Americans
  • Asian Americans
  • Caucasian Americans
  • Hispanic Americans

 

Want to download the Complete Assignment..?? Click MKT 571 Week 2 Quiz

 

21. Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?

  • Product demand
  • Consumer response
  • Value proposition
  • Value-added product

 

About Author

 

This article covers the topic for the University Of Phoenix MKT 571 Week 2 Quiz. The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Complete Assignment from UOP. Other topics in the class are as follows:

 

 

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